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July 14, 2010 | Amarnath pilgrimage helps shopkeepers in Jammu and Kashmir |
Sonmarg:The annual Amarnath pilgrimage in Jammu and Kashmir
has helped vendors and shopkeepers in the region, who are making good profits by selling Hindu religious items. Religious items like Rudraksh (holy beads),
Tulsi (holy basil), and Chandan (sandalwood) bead chains are in great demand.
On an average, a vendor can earn upto Rs 400 to1500 in a day, which is markedly
higher than usual. "Rudraksh (holy beads) chain is in demand, Tulsi (holy basil),
Chandan (sandalwood) bead chains are also purchased by pilgrims. The work is going
on well. In a day, we sell items of up to Rs 400, 1,000, 1,500. As pilgrimage
journey has started, the sales will also rise," said Vijay, a vendor. Devotees
buy these items for prayers and as a souvenir for their friends and family back
home. "We purchase Prasad (religious offering), and Jammu and Kashmir's woolen
clothes like socks, boots etc. Pilgrims purchase religious beads with enthusiasm.
When pilgrims go back to their homes, they give these items as prasad to their
neighbors," said Satish Kumar, a pilgrim. The first batch of devotees left for
the holy cave shrine on July 1. The pilgrimage will conclude on August 25, which
happens to be the day of Raksha Bandhan, the festival in which siblings reaffirm
their devotion for each other. |
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