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August 24, 2010 | Miss Mexico is crowned Miss Universe 2010 |
Las Vegas (Nevada):Jimena Navarrete, a 22-year-old brunette from Mexico,
was crowned Miss Universe at the contest in Las Vegas on Monday. The first runner-up
was Miss Jamaica, Yendi Phillipps, while Miss Australia, Jesinta Campbell, was
the second runner-up. Navarrete, a nature enthusiast from Guadalajara, defeated
favorites from Ireland, the Philippines and Venezuela to become the 59th winner
of the crown that was broadcast live around the world. She received the crown
from reigning Miss Universe Stefania Fernandez, Venezuela's second winner in as
many years. In a major shock, this year's Miss Venezuela failed to make it past
the first cut, when the 83 contestants were whittled down to 15. Miss USA, another
favored contender, was also eliminated at the outset. Miss Universe is an annual
international beauty contest run by the Miss Universe Organization. The pageant
is one of the most publicized beauty contests in the world with 600 million viewers.
The contest was founded in 1952 by California clothing company Pacific Mills.
The pageant became part of Kayser-Roth and then Gulf and Western Industries, before
being acquired by Donald Trump in 1996. In 1998, Miss Universe changed its name
from Miss Universe, Inc. to Miss Universe Organization and the headquarters moved
from Long Beach, Los Angeles to New York City that year. Donald Trump brought
in a new team of professionals to the contest headed by its new CEO, Molly Miles,
and president Maureen Reidy. Miles coined the slogan "Redefined for Today" for
promotion of the pageants. That year, the new Miss Universe logo was born: The
Woman with the Stars, which is still used today. |
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