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| September 8, 2010 | Yoga king to become a rock star? | |
New York:Tom Barrack, the CEO of private investment firm Colony Capital, wants to make a 'rock star' of an unlikely
figure - Bikram Choudhury, the yogi behind Bikram Yoga. According to sources, Colony, which has 30 billion dollars in assets, has been in negotiations with Choudhury for several weeks, and a deal could be announced this month. The partnership
comes as Barrack has formed a new venture under the Colony umbrella with his sculpted
actor buddy, Rob Lowe. The two have been deal-hunting for opportunities in media,
entertainment, sports and other lifestyle brands. Colony is closing on a 610-million-dollar
purchase of movie studio Miramax with building magnate Ron Tutor. Sources said
Colony's interest in Bikram would be to grow the highly franchised yoga business
into a well-managed global industry. Currently there are 100 million yoga followers
worldwide. "You see studios in every city all over the world. The 100 million
may seem like a lot, but it's the kind of thing where anybody can do yoga, and
there's a whole movement towards life extension and wellness," the New York Post
quoted an insider as saying.
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