April 2, 2016
MUMBAI: Reliance Retail is entering e-commerce market in fashion and lifestyle
through ajio.com. Its main rivals will be global firms like Amazon and Flipkart. The
chief executive of its e-commerce section, Sanjay Mehra, said at the launching
event on Saturday that the company will initially make deliveries at 15,000
pincodes immediately in a couple of months. There are about 40,000 pincodes in
The Reliance fashion e-commerce website also launched its first women’s wear
brand ‘AJIO Own’ at the show during Lakmé Fashion Week 2016.
The company had announced in October last it was going to launch its e-
commerce portal for fashion and electronics by 2015 end, “Reliance Retail 2.0
initiatives encompassing fashion and lifestyle e-commerce, development of
marketplace platform and building distribution ecosystem for Jio devices are on
track and gearing up for rollout in a staged manner."
Based in Mumbai, Reliance Retail is a subsidiary company of Reliance Industries
founded in 2006. It is the largest retailer in India in terms of revenue. The retail
outlets offer foods, groceries, apparel, footwear, electronic goods, fruits and
vegetable and other consumer goods.
Headquartered at Reliance Industries Limited, Nariman Point, Mumbai, with
Mukesh Ambani as CMD and son Akash Ambani as Director, it operates grocery
chains Reliance Fresh, Reliance Super and Reliance Hyper with a chain of stores all