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India Kids Fashion Week in Mumbai, Delhi next month

May 12, 2016

NEW DELHI: A three-day kids fashion show will be held from June 3 to 5, 2016 at the Phoenix Market City, Mumbai and from June 17 to 19, 2016 at The Ambience Mall, Gurgaon. The auditions for kids for the event were held in Delhi on May 14- 15 at Ambience Mall, Gurgaon and will be open for kids between 4 to 14 years of age.

The fifth edition of Asia's largest platform for kids fashion industry, India Kids Fashion Week (IKFW), will have buyers from India and West Asia and Asia. The brands and designers participating in the mega show will get an opportunity to reach out to a wider audience by displaying their collections, including apparels and accessories.

"Indian designers are trying their best to fill the void in the segment of kids' fashion. Some of them already have their own line of kidswear and several others are choosing to design for children than for adults. While we already have participation from renowned designers and brands, several talented, up and coming designers are also showing keen interest in India Kids Fashion Week as it will give them a platform to evolve and widen their reach," Manoj Mahla, Director, Craftworld Events, the organisers of the event, said.

"After the phenomenal response we have received to the last three editions of the India Kids Fashion Week, we are now set to roll out another exciting fashion extravaganza that will be bigger and better than the earlier editions and is set to redefine kidswear India," he said.

The kids fashion has been evolving over the years. The parents have become style-conscious and want their kids to be sporting the latest trends like jacquard skirt or a long-hooded waistcoat, the organisers claimed. They look up to their favourite icons like actors and other celebs.

There is great potential for kidswear market in India. Many international brands have created a strong foothold in the country.

Celebrities like Sushmita Sen, Dia Mirza, Sohail Khan, Vivek Oberoi, Neil Nitin Mukesh, Mandira Bedi and Genelia D'Souza shared stage in the past three editions of IFKW. The kids strutted the ramp in creations from designers like Rocky S, Narendra Kumar,Nishka Lulla, Malini Ramani, Payal Singhal and others.

India Kids Fashion Week is an initiative to put India on the map of the fashion industry for kids. It offers India’s upcoming fashion industry for kids a platform to showcase their designs. It enblaes direct contact between the creator and the consumer. The Indian kids wear industry is estimated to go up to Rs 80,000 crore in 2016.

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