New Delhi:
IndiaMART.com
has announced the launch of its mega sourcing portal, http://sourcing.indiamart.com,
which will offer a deep and wide treasure trove of product-related content for
prospective buyers and suppliers. Sourcing.indiamart.com will have eight categories
- agro, apparel, auto, building materials, electrical, engineering, handicraft
and pharma. Of these, apparel and engineering sections have gone live in phase
1. Subsequent phases will see content from more sections being added to the mega
portal. According to Dinesh Agarwal, Founder and CEO, IndiaMART.com, "Content
is a key factor that drives informed business decisions. And when it comes to
SMEs, it becomes all the more important that lucid and well-categorised information
on every product one can think of, is made available to both buyers and suppliers.
This ensures that business needs are better understood by both sides and the lead
generation and subsequent traction is more spontaneous."