Cricketers call for AIDS awareness on World AIDS Day
Dubai:Some of the world's best-known cricketers have called upon the international cricket community to continue to support calls for greater awareness to help continue
the fight against HIV. Nathan Bracken, Isa Guha, Kumar Sangakkara, Graeme Smith
and Virender Sehwag are championing the "Think Wise" campaign, which helps to
raise awareness about HIV amongst the cricket community to make a positive impact
on the lives of young people across the world, and help to prevent new HIV infections.
Sangakkara said: "What cricket does well is bring people together in common spirit.
We are doing our bit on World AIDS Day to help raise awareness, reduce discrimination
and ultimately help to prevent HIV infections. "It is fantastic to see cricket
being used as a force for social good and I hope the "Think Wise" initiative will
continue to gather momentum throughout the cricket community." Smith said: "I've
seen firsthand the devastating effect that HIV as had in my country. It is now
a global issue and one which everyone has responsibility to address. "I hope that
current and former cricketers around the world at every level of the game act
as leaders within their communities to think about important life skills and necessary
steps toward HIV prevention." Around 10 million people living with HIV are from
Test-playing countries. This accounts for more than a quarter of all the people
across the world that are HIV-positive. At major international matches (listed
below) around World AIDS Day players will be wearing red ribbons as a show of
support for people living with HIV and the THINK WISE public service announcements
will be played on big screens by host venues and broadcasters, an ICC press release
said. Bracken said: "It is fantastic to see my team mates and other international
teams around the world wearing the red ribbon in show of support for people living
with HIV. "Everyone has a right to be treated fairly and that includes people
living with HIV. By raising awareness and addressing the stigma sometimes associated
with HIV we all hope that young people protect themselves against the virus."
Isa Guha of the England women's cricket team said: "HIV is not just someone else's
problem; we all have a role to play in helping to raise awareness and encourage
prevention. "I hope that the "Think Wise" campaign can help youngsters to make
informed decisions as they grow up. I also hope that as the profile of the women's
game rises we can act as role models and have a positive impact on the lives on
young women." Sehwag said: "Cricketers use protection when playing the game and
it's the same in life as well. Everyone should take the necessary steps to protect
themselves from HIV. Through my work with "Think Wise", I hope we can take this
message further to help reduce HIV infection levels across the world." The "Think
Wise" initiative builds on a long-term partnership between the ICC, the joint
United Nations Programme on HIV/AIDS (UNAIDS), UNICEF and the Global Media
AIDS Initiative (GMAI) that for more than six years has reached out to the cricketing
community to work together to respond to global AIDS crisis. This partnership
aims to: · Raise awareness about the AIDS epidemic within the cricket community
· Address stigma and discrimination surrounding the disease and experienced by
people living with and affected by HIV · Encourage informed decision making and
safe behaviours to continue to prevent new infections through targeted information
and outreach. The ICC has been working with UNAIDS since 2003 to respond to HIV
in cricket-playing countries.
