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| September 23, 2009 | Incredible India Events to begin in Russia in October | | New Delhi: The Ministry of Tourism, the Government of India in association with the Indian Mission in Russia and the Experience India Society will organise Incredible
India Events in Russia from October 22-27 as part of celebration of the "Year of India in Russia". The primary objective of the Incredible India Events is to
showcase the tourism potential of India and to place India as favoured destination
for the Russians. The highlight of the Incredible India Event is an India Evening
at the Moscow Ritz Carlton Hotel on September 22 and at the St. Petersburg Grand
Hotel Europe on September 24. The ICCR will be putting up a cultural performance
of leading Indian artist, Tanusree Shankar, to showcase India's rich culture during
India Evenings organized at both cities. The India Evenings will be followed by
four-day long India Food Festivals at the respective cities. A team of twelve
top chefs from India's premier hotel chains have been specially flown to Russia
to popularize the best of Indian cuisine in Russia. The Ministry of Tourism is
also participating in the Otdykh Leisure Show 2009 in Moscow by putting up an
India Pavilion. The show opened in Moscow on September 22 in which the India Pavilion
was inaugurated by Sanjay Kothari, Additional Secretary -Tourism, Government of
India in the presence of travel partners from India. For providing wide publicity
for the events in Russia, an integrated outdoor advertising campaigns and print
media campaigns have been launched by Indiatourism Office, Frankfurt in Moscow
and St. Petersburg. Tourist arrivals from Russia to India is showing a steady
growth. In the year 2008, India received a total of 91,423 tourists from Russia
as against 75543 in 2007. The Incredible India Events provides an effective platform
for showcasing Indian culture, cuisine and myriad tourism products to a large
gathering of elite audience in Russia. Russia is an important source market for
Indian tourism, reflecting high growth rate over the last few years and it is
expected that this growth will increase still further. | |
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