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| September 27, 2009 | Jammu and Kashmir Govt gives impetus to adventure sports | | Srinagar: The Jammu and Kashmir Government is promoting adventure sports in a big way, a step which will lend fillip to the travel, tourism and hospitality industry of the State.
Kashmir, which is known for its natural pristine beauty world over, is all set
to host a series of adventure sporting events. To highlight the potential of adventure
sports such as mountaineering, trekking, river rafting, paragliding, etc., the
State Tourism Department in collaboration with the Indian Mountaineering Federation
organised a workshop at Srinagar on Saturday (September 26). "The world knows
Kashmir is not just a scenic place but has a lot of adventure potential. There
are many people associated with adventure tourism. When people staying away from
the State hear about any blast or a terrorist attack in media, they think it's
happening all across the state. But when people come here and see for themselves,
they see such incidents are not taking place in the entire state. This will help
in building confidence among people. There is a need to improve such activities
(organising adventure sports) and media advisory which will help in attracting
people to the state. People will come here as adventurers, mountaineers and tourists
round the yea," said S. Chauhan, Secretary, Indian Mountaineering Federation.
About 40 prominent trekkers of the country participated in the workshop and said
adventure sports will enable tourists to fully utilise the attractive as well
as challenging mountains and thereby boost tourism in the region. "There is a
lot of potential. Kashmir is really a paradise of India and of world for that
matter. There are great mountains, challenging mountains in the state. Some mountains
in the Ladakh have been opened for tourists, both foreigners and Indians. Now
they can go to those mountains directly," said Rajiv Sharan, a veteran trekker.
Certain mountain peaks will also be shortly opened to tourists and trekkers in
the Ladakh region and Kashmir valley. The majestic Himalayan range in the State
provides excellent options in mountaineering and allied adventure pursuits. | |
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