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October 9, 2010 | Air New Zealand set to launch 'Cuddle class' seat | Melbourne: Air New Zealand is all set to launch its Cuddle class seat next month as the class divide on planes continues to narrow.
Some airlines are starting to introduce rows of three economy class seats together
that can be converted into a large, flat space suitable for families or couples
who want to stretch out next to each other. Two passengers traveling together
will be able to book the third seat in the row for half price. The seats, known
as 'Skycouches' and light-heartedly referred to as "cuddle class", have been earmarked
for launch on some Air New Zealand services from Auckland to LA in November. Boutique
travel agency Travel Associates general manager David Lovelock said the class
divide in the sky was narrowing as airlines moved away from the traditional economy-business-first
class cabin configuration. Other options include premium economy, mixed class
fares, hybrid first and business class offerings and no-frills seats that low
cost carriers typically offer. "Mixed class fares are also proving popular," the
Courier Mail quoted Lovelock as saying. "These fares are great options for travellers
taking off to Europe or the UK in particular because they allow you to travel
economy class for the shorter part of your journey and to then stretch out in
business class for the longer leg of the trip," added Lovelock.
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