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| September 5, 2012 | 'Friend of Australia ' Lee may be ambassador of Oz tourism in India | | Sydney: Fast bowler Brett Lee is set to become the ambassador for Australia tourism in India. He enjoys a good fan following.
Lee, who recently announced his retirement from international cricket, has been named a 'Friend of Australia' under Tourism Australia 's advocacy program.
Lee, who plays for Indian Premier League franchisee Kolkata Knight Riders, would welcome more than 70 travel agents from India , and would also take them on a tour of the Melbourne Cricket Ground on Wednesday.
The agents are taking part in a six-day India Mega Famil and Workshop in Australia and would also visit Sydney and the Hunter Region in NSW, the Gold Coast in Queensland and Perth and Fremantle in Western Australia during their visit.
India is Australia 's tenth largest tourism market, and one of the fastest growing, with more than 150,000 Indian tourists visiting Australia in the last financial year, bringing 800,000 million dollars to the Australian economy.
Tourism Australia is aiming to grow the Indian visitor market to Australia to more than two billion dollars and up to 300,000 potential annual visitors by the end of the decade.
Lee said that having traveled to India more than 60 times, he was looking forward to encouraging Indians to visit Australia and experience all Australia has to offer, Telegraph.com.au reports.
The 'Friends of Australia' program has more than 160 advocates, including media personality Antonia Kidman, The Castle star Michael Caton and businessman Dick Smith.
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