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January 30, 2010 | Celina launches new brand campaign of Egypt to attract Indian tourists | New Delhi: Egypt's brand ambassador and Bollywood actor Celina Jaitly launched a new brand campaign and logo that brings alive all the wonders of this ancient land of the Pharaohs. The former Miss India Universe unveiled the new logo of Egypt and
also
announced the launch of their new advertising campaign in India. Speaking on the
occasion, Egyptian Ambassador Dr. Mohamed Higazy said, "India is very important
to us not only as a tourism market but more so as a country with which we share
strong political and cultural ties." "India and Egypt have cultural synergies
and affinities that go far back in history. It is for this reason that we are
launching our new campaign and logo here. We want more and more Indians to visit
Egypt and experience for themselves the warm hospitality of Egypt something for
which both India and Egypt are fabled," he said. "Further, both the countries
are perfect tourist destinations offering an eclectic mix of past and the present,
ancient and modern, art and culture, heritage and history, sports and entertainment,"
Dr. Higazy added. Explaining the new campaign and logo and slogan, the Egyptian
Tourism Authority Director, Adel El Masry said: "The new brand campaign, logo
and slogan signify that Egypt is not only the origin of a great civilization that
helped in shaping universal culture but as a tourist destination it is the source
of new experiences, rich personal inspiration and has outstanding stories to tell."
The launch was preceded by a grand performance of the renowned Egyptian Belly
Dance that has captured the imagination of the world. |
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