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February 15, 2010

Elegant Kasoori Jutti a craze in Punjab

     Amritsar: ‘Juttis’, traditional footwear well-known for comfort, are found in various designs and colours, ranging from Punjabi, Kolhapuri, and Jaipuri, but when it comes to ‘Kasoori Jutti’ of Pakistan, nothing can beat them in design, style and, of course, comfort. The traditional embroidery, elegant style and softness make the ‘Kasoori Jutti’ a hot item for fashion buffs in Punjab , while its ‘dabka’ work is truly a craze. Available at Amritsar ’s ‘Mauchi Bazaar’ or cobblers market, ‘Kasoori Jutti’ is available at dozen of shops and the price ranges from ten dollars to 45 dollars. Many shopkeepers import embroidered material from across the border and assemble it in Amritsar, as to suit their customers. “The specialty of Kasoori Juttis is its delicate embroidery, which is normally not found in other footwear,” said Satish Kumar, a shop owner. “Comparatively, the Pakistani Juttis more durable, but the Punjabi juttis we make here (in Punjab ) are better in quality. In Pakistani juttis, they don’t use cushions, which we do. Cushions bring softness in juttis,” he added. Imported directly from Kasoor, “Kasoori Jutti” makes an annual business to the tune of 3.3 million dollars. The trade can be enhanced if both countries agree on a free trade policy, and, this is what the majority of traders in Amritsar want. “If border trade is opened between India and Pakistan and normal visas are issued to people, the business will get a boom. We can also export our items to Pakistan . Sometime back, a pilgrim took juttis from me, and it was very much liked by the people in Pakistan ,” another shop owner said.
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