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| March 31, 2010 | Rajasthan gets ready for summer as heat wave arrives a month ahead | | Jaipur: The manufacturers of cooling items like air conditioners,
refrigerators and coolers are expecting to do a brisk business as the mercury begins to rise in Rajasthan. This year, heat wave has reached northern India about a month ahead of schedule. It is estimated that the sale of cooling
items would see a rise of thirty five percent in comparison to last year. "If
you see, Rajasthan is a hot region and if you look at the market this time market
of air-condition has increased 20 to 25 percent alone compared to last year and
if you see the customer they are buying window ac's and split ac's because of
such hot weather," said Piyush Kumar, Assistant Manager, Panasonic, Rajasthan.
"And now there are different qualities, every company has different quality products
and it depends on the budget of the customer what product they want to buy," he
added. Companies are also coming up with new models to attract more customers.
"But obviously because of hot weather in Rajasthan, there is a good effect on
air conditions and refrigerators and sale is also improving day by day. And also
recently company has launched some new models in the market and we are expecting
good business," said Sudhanshu Jain, Area manager, Samsung India, Rajasthan. Rajasthan
has a market of 100 million rupees for such items, and out of this, 50 million
is for air conditioners alone.
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