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| June 9, 2010 | Tamil Nadu goes for image makeover from temples to exotic tourism | | Chennai: Tamil Nadu, famed for its ancient and intricately designed
temples, is seeking an image makeover to fascinate leisure and adventure tourists looking for exotic beaches and tranquil hill stations. Tamil Nadu Tourism Development Corporation (TTDC), the State tourism body, has released a short film to highlight the State's tourist hotspots. The film, 'Songs Sequences', seeks
to popularise other aspects of Tamil Nadu that has been known usually for its
ancient temples. The film aims to highlight wildlife sanctuaries and forests,
art forms, beaches, mountains and hill stations in the state to make it more popular
among domestic and international tourists. "It will have a subtle effect in impressing
the minds of the viewers and they will be tempted to come and see the greener
aspects of Tamil Nadu because so far Tamil Nadu is known more as a place of monuments
and temples. In this movie, we have showcased greener aspects of Tamil Nadu, waterfalls,
the beaches, mountains, hill stations. So the pleasant splendours will impress
the people and the youth will be attracted for this kind of tourism," said Irai
Anbu, Secretary of Tamil Nadu Tourism Development Corporation The film is being
translated into multiple languages to widen its reach. "The five songs which have
been released today are also being converted to other languages which will attract
more tourists from other states to Tamil Nadu. In comparison to the other states,
Tamil Nadu provides the best tourist destination for both nation and international
tourists as it is the most peaceful state in the entire country, and that is the
reason the tourists' arrival graph has witnessed a steady upward trend in the
state, and further, this new initiative will benefit us more," said Suresh Rajan,
State Tourism Minister. Five versions of the songs have already been produced
and will be telecast on different channels. | |
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