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Hyundai regrets Pak agent's posts on Kashmir after backlash in India

NEW DELHI, Feb 8: South Korean auto maker Hyundai Motor Company on Tuesday condemned a social media post by its distributor in Pakistan announcing “solidarity with Kashmir”.

“As a business policy, Hyundai Motor Company does not comment on political or religious issues in any specific region. Therefore, it is clearly against Hyundai Motor’s policy that the independently owned distributor in Pakistan made unauthorised Kashmir-related social media posts from their own accounts”, the company said.

The social media in India had fiercely attacked the distributor's posts on its official Twitter and Facebook handles.

“Once the situation was brought to our attention, we made the distributor acutely aware of the inappropriateness of the action. We have since taken measures to ensure the distributor, which misused the Hyundai brand identity, has removed the social media posts and we have put in place processes to prevent a further recurrence”, the statement added.

Hyundai Motors stated that the company is not associated with the posts of the distributor in Pakistan. It said it “strongly rejects” the distributor’s unauthorised non-business related social media activity and deeply regrets “any offence caused to the people of India by this unofficial social media activity”.

Meanwhile, the Federation of Automobile Dealers’ Association (FADA) said in a statement, “We strictly condemn the act of Hyundai Pakistan and Kia Pakistan for the tweets on Kashmir. We remain committed to our motherland and have written to both the companies to clear their stand on the same.”

The Pakistani distributor had posted on its official Twitter and Facebook handles its “solidarity with Kashmir”. “Let us remember the sacrifices of our Kashmiri brothers and stand in support as they struggle for freedom,” the posts had said on Saturday. As widespread calls for boycott of the car maker followed this in India, the posts were removed from the media platforms.

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