NOIDA (Uttar Pradesh), Feb 2: A 42-year old executive of a private company died when his car hit a divider on Noida Expressway and went up in flames in the wee hours of Wednesday.

The accident victim has been identified as Anuj Sherawat, a native of Rohini in Delhi. His over-speeding Mercedes had rammed a divider and caught fire at the Eldeco roundabout in Noida Sector 93, trapping him inside. He was taken out after a fire brigade doused the fire. Moved to a nearby hospital he was declared dead on arrival.

The police said he was going to Sector 168 in Noida where he had his new house after meeting a friend in Delhi. A divorcee, he worked at a construction equipment manufacturing firm in Faridabad. The body has been handed over to his relatives after post-mortem examination.

Eyewitnesses said he was over-speeding and zipping past other vehicles on the Expressway.