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February 2004
Gold jewellery dazzles Kolkatans
Kolkata: In what seems like a revival
of old trends, gold jewellery seems to be the latest fad in
Kolkata. A gold exhibition in the city attracted huge crowd,
bearing testimony to the fact that the charm of the yellow
metal does not fade among Indians despite its rising prices.
India is the world's largest consumer of ornamental gold.
It imports more than 500 tonnes of the yellow metal every
year. Dozens of jewellers from across the country displayed
ornaments made of gold and precious stones like diamonds,
pearls and saphires in the show, "Sonar Sansar 2004"
(Gold world 2004).
The show is aimed to bring manufacturers, retailers and customers
under a single roof to boost the jewellery trade. While contemporary
designs went down well with younger visitors, the traditional
gold ornaments with intricate designs, sold well, as traders
said. "I would say that both the traditional as well
as ultra-modern designs are preferred in Calcutta. The younger
crowd go for the hip-designer wear but then there is great
demand for jewellery in marriages or other ocassions, and
it is the traditional designs which are ruling the roost,"
said Biju, a gold jewellery exporter. Every nook and corner
of the exhibition was lighted by the sparkle and glitter of
gold, diamonds and other gemstones. Bracelets, necklaces,
rings, bangles, ear rings ... you name it and it was all there
under one roof. Visitors said the advantage of such shows
was that one could choose from a a wide range of jewellery.
"Actually the best part is that you can compare the different
companies. All the big copmpanies are under one roof and you
can compare the designs, ask about their making prices,"
said Jigna Malani, a visitor.Antique patterns of jewellery,
some of which are rare these days, were also on display. Kolkata
is known for its fine jewellery and is home to one of the
world's most exquisite and precious jewellery collections.
The craftsmen in West Bengal have long been considered among
the best in the world.
For many Indians gold and jewellery represent financial security
in times of crisis. They are also emotionally attached to
gold and in marriages, brides are presented with ornaments.
According to the figures released by the World Gold Council
in 2001, the demand for gold in India was pegged at 843.2
tonnes,
about 26.2 percent of the total global demand. The value of
the Indian gold market is estimated at Rs. 350 billion.
Feb 12, 2004
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