August 2005
Fashion accessories hog limelight at Vivaha
2005
New Delhi:
People from all walks of life made a beeline for fashion
accessories on the last day of the four-day "Celebrating Vivaha
2005" in New Delhi. Accessories have always played a key role
in defining fashion. People go all out to buy jewellery, footwear
and bags to complement their attire and in a way their overall
personality. It was, therefore, not surprising that by the
last day, the fair had raked in a sum of over 23 million dollars,
out of which 40 percent was that of jewellery, while six percent
of it was that of other accessories like watches, bags and
footwear. "Well I think accessories are very important for
wedding and other occasions. No fashion or style statement
is complete without accessories, especially for a wedding
as a major part of the money is spent on jewellery. The amount
even touches crores of rupees at times," said Karuna Khatan,
a visitor. There is rarely anything left these days that doesn't
come with a designer touch. Accessories too are now branded.
"The biggest U.S.P. of this collection is that it is a signature
Lata Mangeshkar's collection. It is not just about the design
or about our craftmanship, it is a collectors item in itself
as you get to take home a piece that bears the signature of
a legend," said Prabeer Chatterjee, Managing Director, Adora
(Jewellery company). "We have intoduced Rohit Bal's collection
a few months back which is inspired by the traditional Indian
culture and art. That's why you will find the imprintation
of Mughal art in most of the watches," added Sandeep Mathur,
the marketing manager of Titan. These branded items are heavily
priced too, but for many this is not the issue.Quality and
variety are other factors that come into consideration. "It
gives so much variety to the consumer and since we are ready
to pay, then why not go in for variety," said Swati.
-Aug 12, 2005
'Vivaha 2005' popularises stunning Indian
wedding attire
New Delhi:
Marriages are made in heaven, but are explicitly planned
on earth. Bringing forth nothing but the best in perfect wedding
arrangements, Celebrating Vivaha (marriage) 2005 event, which
was kicked off at Capital's Taj Palace Hotel, has ushered
in the latest trends for all would be couples. From stunning
wedding attires and accessories, to cards and gifts, to perfect
wedding planners, honeymoon planning, the fair had it all.
No wonder then, wedding fairs such as these, which combine
traditional needs, modern must-haves and marketing hype in
a cauldron of aspiration and snob-value, are magnets for the
affluent. "Under one roof you have the best of brands here.
And anybody who is getting married, instead of running around
for a couple of months can get everything in four days. Right
from the wedding planner to the honeymoon package," said Tarun
Sarda, CEO, Celebrating Vivaha 2005. For those who thought
that the exhibitions were all about bridal wear, think again!
In today's time and age, men are far more fashion conscious
then women and leave no stone unturned when it comes to looking
their best on the big day. Designer Poonam Kasera, who showcased
her groom's wardrobe collection at the fair said that the
eclectic mix of tradition and svelte design strategies are
perfect for the modern Indian male. "Nowadays, groom's wear
is very popular. Earlier we used to concentrate only on women's
wear and not on men's. But now we also pay attention to the
men's wear. It has become important to choose men's wear for
the wedding," said Kasera. And no bride can be happy if she
isn't decked in startling pieces of jewellery. From the wedding
trousseau to jewellery, everything has become light in weight.
"Jewellery trends are shifting. Gone are the days when you
bought buy heavy jewellery and wore it for a day and then
put it in a locker till the next occasion. Today, you have
the light weight jewellery that can be worn at a wedding or
even afterwards," said Andre Gomes, Vice President, Corporate
Communications, Adora. Apart from being a one stop shopping
centre, the fair also had another feature that lured women
like honey to bees. Several cosmetic stalls also offered free
makeovers for women, completely transforming them for a grand
evening. The popularity of the fair is further established
when gets to know that Non Resident Indians (NRI'S) are also
shopping at the fair for the big day. "It makes a lot of difference.
You can have a bad make-up job and look sore or you could
have a fabulous make up job and look stunning...From matching
outfits, to the jewellery, to accessories, to make up, everything
is right here," said Rachna, visitor from USA. The event has
registered business worth eight million dollar, while last
year it increased to 12 million dollar. The organisers expect
that it will rake in over 16 million dollar this time round.
Thanks to these Bridal exhibitions, one can now have it all
under one roof!
-Aug 6, 2005
Stylish Indians go for Bollywood dresses
New Delhi:
Bollywood has always been the marketing platform for the
Indian fashionwear. Take any of good films, be it be the blockbuster
hit "Bunty or Bubly", "Devdas", or even "Paheli", many of
the costumes in these films have hit the market and have managed
to create waves among the masses as well as the classes. People
are essentially going all out to buy the dresses which are
worn by their favourite stars. The influence is so high, that
many are seeking the help of the designers to make up artists
to make them resemble their favorite stars. "Visibility of
movie is so high that you watch it and you want to become
what you are seeing on the film so therefore people will copy.
Sadhna cut, her style of tying saree or Rajesh Khanna style
of doing things. That has always been there and it will remain,"
said Anjana Bhargav, a designer. And when it comes to perfection,
there is a price tag attached to it, but for many this is
hardly anything to tie their desires down. " Both the aspects
(money and exposure) go hand in hand. Money is the aspect
sometimes and sometimes it's passion but ofcourse everybody
is here to make living so I would say both go hand in hand,"
said Varija, a fashion designer. So while, films like"Bunty
and Bubly", brought forth modern Indian dressing, films like
"Devdas", and now Parineeta have ushered in a period look
which many women in India have taken a fancy to. "Bollywood
designers have entered bollywood to make statements in design
which is very fascinating because you can do costume designing
in period ways, you can do contemporary designing where you
can be a stylist where you pick up clothes and do mix and
match and create a style," added Anjana Bhargava. Designers
feel that it is time for Indians making style statement. "I
think everybody is getting stylised. Everybody is watching
Bollywood. In India, Shahrukh Khan, Aishwarya Rai and Rani
Mukherjee, they are the style icons," said Varija, the fashion
designer. "You are dressing icons whom masses can relate to
on the silver screen. There the glamour appeal is so much
more," said Anjana Bhargava. This indeed futher proves the
fact that in today's time, from stars, to good music, to good
locales, even costumes are essentially important for making
a film hit. Let's see how this relation proves to be between
Bollywood and the Indian fashion industry, long lasting? Time
alone will tell!
-Aug 3, 2005
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