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Fashion & Beauty

May 2005

Kolkata takes the lead in giving jewellery a colourful twist

     Kolkata: Gone are the craze of diamonds among the urban women, now coloured stone jewellery is exciting them for its uniqueness in terms of matching to the outfit and mood, and designers are losing no chance to grab the market. The stone jewellery like Kundan, Jadau and enamel detailing look something different, trendy and are selling like a hot cake in the metropolitan cities. "Sometimes the ordinary gold jewellery doesn't match with everything what you wear. It gives an added advantage as you can mix and match the colour stone jewellery with your sarees or any other dress you are wearing," said Sayanti Mukherjee, a customer. "If the colour you are wearing compliments your jewellery, gives a different look and makes you look much more elegant and nice. It enhances your personality as well," said Rituparna Ghosh, Bengali Actress. The designers also feel that the colour factor matters a lot and the style statement of woman is welcoming the new trend. "The motive in this jewellery is very traditional, a lot of contemporary styling has been done so that it is relevant for the women of today. We feel that the Indian women is really becoming fashion conscious and tends to match the jewellery with the clothes she is wearing. Women tend to use the colour she is wearing as the reflection of her personality," said Harman Delo, a jewelery designer. Tanishq, a major player has come up with its new range of the genuine coloured stone studded jewellery. The designs under this collection fuse modern day sensibilities with conventional styles. The rate of this kind of jewellery varies between Rs. 15,000 to 2,00,000.
-May 6, 2005

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