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Garment manufacturers popularizing organic
clothes in Punjab
by Sunil
Sharma
Chandigarh:
Garment manufacturers in Punjab, who initiated an awareness
campaign on the ill effects of cotton cultivated with toxic
chemicals, have now launched exclusive wear made of organic
cotton. One Ludhiana based garment manufacturer Venus Group
recently announced its foray into the domestic market with
the launch of first ever organic cotton-based apparels. These
organic garments are certified by the Global Organic Textile
Standards and Organic Exchange standards. Although the organic
cotton yarn prices are 40 per cent higher than the regular
cotton, the company claims to have reasonably priced its products.
To be sold under `UV&W' brand, the company plans to open 10
stores in the northern market this year. It anticipates a
total turnover of 48 million dollars by this fiscal end compared
to 40 million dollars recorded last fiscal. Rajan Misra, Vice
President of the Domestic Marketing, Venus Group, said: "While
promoting organic cotton brand we are helping in establishing
in certain practices that are good for earth. Previously,
textile industry has done something which has not been good
for environment. These are some corrective measures."
With increasing
social awareness, people are opting for skin-friendly garments
and Venus Group is working towards meeting their requirements.
Venus Group, which was earlier exporting its garments to leading
brands such as Gap, Wal-Mart and Carrefour, is today offering
organic clothing for customers in India. Sunil Sharma, one
customer, said: "Though I have used these clothes but my brother
brought them from abroad. The body gets very relieved on wearing
these clothes. Price is also very economical. I will suggest
others also to go for organic clothes." Deepak Jain, another
customer, said: "Designs are fantastic, plus they are eco-friendly
as well. It is also very beneficial for farmers who grow cotton."
Punjab started growing organic cotton in its southwest region
as it was found to be of great demand in Germany and elsewhere
in Europe. Now, the growing craze of organic apparels in domestic
market has come as a boon for organic cotton growers in the
state. The rise in demand will increase hope among the organic
cotton farmers of Punjab to deserve a better share of the
pie.
-Nov 8, 2008
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