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Page Imitation
jewellery shines, gold loses lustre Siliguri
(West Bengal): Forget gold, wear imitation nick-knacks to look trendy and
beat the recession. This is the latest mantra of ladies in West Bengal's Siliguri
district, where non-gold and imitation jewelleries are fast disappearing from
the shelves of an exhibition. Most of these items are available in metal, semi-precious
stones and American or Australian diamonds, which are not only cheaper than their
original counterparts, but also enhance the beauty of women. These jewelleries
are proving a hit with women who are fashion conscious and want to have a treasure
trove of them to go with their dresses or ethnic costumes without shelling out
a big sum at this time of recession. "Buying gold jewellery is so expensive. Here
you can buy a variety of imitation jewellery in less money. These days women match
jewellery with their saris and dresses, so you can get a good choice to match
out here," said Bily Roy, a local resident. These fast selling ornaments, including
rings, bangles, necklace and earrings, are available between Rs 30 and Rs300.
Owing to good demand, the week-long exhibition, organised by American Diamond
Jewellery based in Maharashtra, has been extended by five days till August 8.
"The rate of gold has shot up. People are buying imitation, including the American
diamond, jewelleries. They come in all designs like gold jewelleries. So there
is a good demand for them and people are happily buying these ornaments," says
Montu Paswan, an organiser. -August
7, 2009 |
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