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Bridal Affair - 2009 makes wedding a memorable event in Chandigarh
by Sunil Singh

     Chandigarh: Wedding planners and facility providers are getting ready for the wedding season that is round the corner. Bridal Affair - 2009 in Chandigarh showcased everything that is needed to make a wedding a memorable event. Many can only dream of a helicopter showering flower petals at their wedding venue. However, it's easy now to charter a helicopter for a flower shower. Monarch International, the sole authorized representatives in India for US-based Enstrom helicopters Co. Ltd are trying to expand their reach in Punjab. "We are introducing the concept of using helicopters for the purpose of flower showering, dolis, groom arrivals and even after the weddings newly wedded couple could go to a destination in a chopper, which makes it romantic and cozy so that's the concept we are introducing. We find there are lots of NRIs who had been doing it but also within India. The Indians themselves want to do something different and do it nicely and in little style, so that' the service that we are offering," said Jyoti Gupta, joint president, Monarch International. And as the spending on marriages soar in Punjab, so do the company's fortunes. They got a tremendous response at Bridal Affair, a two-day wedding exhibition in Chandigarh. Organised by a well-known fashion designer Rashmi Bindra, the expo gave the visitors a chance to take a close look at the world of weddings. From trousseaus to planning the event, selecting jewellery, accessories, furnishings, wedding menu, exotic honeymoon - all this and more was on offer. There were a total of 60 stalls. "I think Bollywood has played quite a good role in that. People don't mind spending money these days. All they want is Karishma and Kareena's clothes and even if they cost for 50-30 thousand rupees. We can actually play with lots of things; just make the things we want to make and not to see the pricing. So it really affects. So I think the market has really gone up and the brides have become very particular about their choices," said Gunjan Nagpal, a fashion designer. Designer jewellery from Orra, D' Dmas and Nakshatra made an impact, but traditional jewellery was worth checking out as well. Mehendi, tattoos and home furnishings in exquisite fabrics attracted many. The prices ranged from 100 USD to 800 USD and beyond. But costs are not an important factor when it comes to splurging during weddings especially for people in North India. In Punjab, the Non-Resident Punjabis have given a huge boost to the wedding market by arranging lavish weddings, which do not cut costs as far as clothing, jewellery hiring a limousine or a helicopter are concerned.
-August 22, 2009

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