Travel
Sites Visit
Goa, Karnataka,
Kerala, Tamil
Nadu, Andhra Pradesh in
South India, Delhi, Rajasthan,
Uttar Pradesh, Himachal
Pradesh in North India, Assam, Bengal,
Sikkim in East India |
|
Fashion
& Beauty Go
To Index
Page
India-born
designer wears same dress for whole year
Wellington:
Fashion conscious women wouldn't dare to wear the same dress
for more than one occasion, but India-born Sheena Matheiken
has been wearing the same black dress with different accessories
for the more than 100 days, and setting a new trend. A creative
director at a web-design company in Midtown, Matheiken has been
wearing the same dress with different accessories like think
patterned tights, funky hats, glittering jewels and retro footwear
for the past 110 days. And she intends to wear it every day
until May 1, 2010 . Sheena actually has seven identical dresses,
one for each day of the week in 2009-10, created by her friend,
a little-known New York designer named Eliza Starbuck . The
dress is a button-up, cotton shift that can be worn front and
back or as an open tunic over pants, tights or shorts. With
no experience in fashion, Matheiken came up with the idea as
a way of raising money for not-for-profit organisation the Akanksha
Foundation, which helps educate poor children in India by paying
for the compulsory uniforms and other educational expenses that
can prevent children from going to school. Matheiken posts a
picture every day of how she is wearing the "uniform" and within
100 days, she had raised about 10,000 dollars. "This is about
making it fun and finding a way to blend style and sustainability.
These two things don't have to be mutually exclusive. It's all
about getting creative," Stuff.co.nz quoted Matheiken as telling
essentialStyle magazine. "I knew it would spark a lot of interest
but I didn't expect it to pick up so fast. We've had more than
400,000 hits already and while it's good that we've raised USD
7400 we want to raise more. "We have been inundated with emails
from people who want to donate accessories from their closets
and design custom pieces for the uniforms. It's been incredible,"
she added. "The hats and plumes, the dickys and drapes, the
shoes and slips, the belts and brooches - much of what you will
see are byproducts of my cyber-stalking on eBay and Etsy, backed
by visits to the many local vintage boutiques, thrift stores
and flea markets of New York," she said on her website. "I am
also collaborating with other designers and friends to create
original pieces," she said. The exercise has become an international
phenomenon and Matheiken and Starbuck are now planning to put
the dress on the market to further their fund-raising efforts.
-August
23, 2009
|
Overseas
Tourist Offices Tourist
offices in India
Helpline
|