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Coming soon, a perfume that smells like cricket ground
London: Move over floral, musky smells. Perfume makers have now captured scents
from cricket grounds, including the changing rooms, cricket bats and kit, as well
as from the cabins of ocean-going yachts. "We are looking for modern smells that
have never been used in fragrances before but which have strong associations with
activities that people enjoy or respect," The Times quoted Will Andrews, a fragrance
scientist at Procter & Gamble (P&G), which makes perfumes by Hugo Boss, Dolce
& Gabbana and Lacoste, as saying. Andrews' aim is to find "notes" within the odours
found in such places that evoke positive emotions associated with sporty activities.
These can then be used in conjunction with other odours to make new fragrances.
"Smell is the most evocative of the senses. Just a faint whiff of a particular
odour can conjure up memories and emotions in a way that no other sense can achieve,"
the expert said. A lecture on how researchers used a technique called "headspace
analysis", in which a pump sucks air from a room or area deemed to have interesting
smells, will be given by Andrews at the Royal Institution in London. In the process,
air is passed over polymer beads that trap the odour molecules and concentrate
them. Back in the laboratory the beads are placed in a gas chromatograph where
they are warmed up. The odour molecules evaporate from the beads and are sucked
into the machine to be analysed. Once the structure of the molecules is known
they can be duplicated artificially in the quantities needed for perfume.
-June 7, 2009
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