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Designers get ready to face global recession

         New Delhi: Luxury clothes have no demand, as people have started feeling the pinch of the global economic downturn. But designers at the Wills Lifestyle India Fashion Week, sounded optimistic. Designers are refusing to rein in their creativity; they are using less expensive materials to construct this year's must-haves. "We all as designers have to become realistic about price levels, about what the recession is asking us to do are look inwards. It has to be user friendly and it has to come at good price and that it is a responsibility that we have a design team," said Ritu Kumar, a designer who showcased her 'Urban Folklore' collection. Kumar's collection saw an innovative use of mosaic that was inspired by the Islamic tiles, checks, 'tussore wool', 'stripes', ethnic zardozi, brocades and mothra silk washed in deep maroons, yellow, purples and mud browns. On the other hand, designer Puneet Nanda said that it is a challenge to do good business during times of slowdown. He said that he would want to make such clothes that people would want to buy. "I have to make clothes which are going to be so beautiful that they would have to inspire of those not wanting to spend," said Nanda, who exhibited his collection 'Maya' (illusion) that aimed at courting glamour and fantasy in the form of colourful patterns. Designers said they were adapting to the global downturn, with some opting for lesser known models as against Bollywood stars and others using economically effective material. With 102 designers and over 175 buyers participating despite the recessionary trends, fashion week brings together the business of fashion and expert designers as well as connoisseurs of lifestyle on a common platform. This gala event will culminate on March 23.
-Mar 19, 2009

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