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The miracle cream that banishes wrinkles flies off the shelves

     London: A wonder cream that sends wrinkles packing has been flying off shelves at a rate of two bottles every second at its recent launch. Women rushed to the stores and logged on to Boots' website to grab their hands on No7 Protect & Perfect Intense Beauty Serum after a year-long study by University of Manchester researchers found the serum reduced wrinkles in some users. A store outlet in London's Liverpool Street shifted 400 bottles of the latest anti-ageing lotion, priced at 19.75 pounds, within 90 minutes of opening up. "Our latest research on beauty spending and the recession shows women are investing in skincare, whether employed or not, and a product with 'proof' of results has a strong chance for success," the Daily Express quoted Nica Lewis, head beauty innovation consultant at analysts Mintel. Catherine Foster, 27, PR executive, from Bath, said: "Having heard that this serum is one of the best, I was desperate to get my hands on some. For the price tag it's not a lot of money to shed.'' Air hostess Rebecca Sheppard, 28, from Dorset, added: "I've wasted ridiculous amounts of money on products for years. I hope this might be a cheaper option." The study was published on the British Journal of Dermatology website.

     Chris Griffiths, Professor of Dermatology at the University of Manchester, is going to present further findings of a clinical trial to examine whether the cream could achieve effects that are visible to the naked eye, reports The Times. In a year-long double-blind clinical trial, which involved 60 volunteers and funded by Boots, 30 people used Portect & Perfect on their faces and a placebo group of 30 used a normal moisturiser. The results of the research will be published in the British Journal of Dermatology. The findings are expected to show significant differences between the two groups, judged from a comparison of "before" and "after" photographs and examining participants' faces for signs of sun damage such as wrinkles and moles. The cream contains chemicals called pentapeptides which are considered the active ingredient.
-May 1, 2009

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