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 ENM launches research report on Fashion Week

     Mumbai: ENM, India's premier full-fledged electronic news monitoring agency, has released its Fashion Week report. It is a minutely detailed report of the three most happening events of the fashion Industry in India, i.e., Lakme Fashion Week, Wills Life Style India Fashion Week and Delhi Fashion Week. ENM's report documents among other things the way and manner in which each of the three Fashion Weeks were reported on television. This includes reports on which Fashion Week was covered more, in which tone, which sponsor got maximum visibility, which designer beat the others in the coverage, and also which star got the most billing. The findings in the report will shatter many myths about popularity and brands, designers and actors. Also, it provides crucial insight to those in the business of fashion to craft better strategies in future. ENM Fashion Week Report is a must have for anyone who had a role as participant, sponsor, supporter or organizer at Fashion Week. Key parameters of the report - event wise classification, channel wise classification, event wise share of voice, zone classification, tone classification, schedule wise classification, focus on controversies related to the event, event date wise, designer wise, actor wise and brands wise.
-May 16, 2009

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