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Indimoto.com,
Radio City launch carpool segment on radio New
Delhi: Indimoto.com has signed a MoU with Radio City 91.1 FM to collaborate
for a unique carpool segment aimed at spreading awareness about the environment
friendly concept of carpool amongst listeners of the station in Delhi and Mumbai.
The carpool segment is being aired since July 9 in the two chronically traffic
congested metros and is empowering listeners to actively participate in reducing
traffic by making carpools through the radio station. Depending on the success
of the initiative in these two cities, the segment might be launched in other
cities where Radio City has presence including Bangalore, Chennai, Hyderabad and
Pune. Speaking at the launch Udit Bhandari, Founder and CEO of Indimoto.com said,
"It's great to partner with Radio City to promote and facilitate carpooling amongst
millions of listeners in Delhi and Mumbai. Each listener who finds a carpool through
the initiative is directly contributing towards reducing traffic instead of just
blaming the infrastructure and the authorities for not doing enough". The carpool
segment is being aired between 7am-11am and 5pm-9pm (Monday-Friday) till August
15 and involves the Radio City RJs educating listeners about carpool, its saving
benefits and sharing success stories of commuters who benefited from making a
carpool through Indimoto.com. Those interested in opting for a carpool send an
SMS to Radio City which is then forwarded to Indimoto.com for obtaining relevant
information, needed for posting a free carpool request on the website. Indimoto.com
(www.indimoto.com) being the most popular carpool matching website in India ensures
that the listeners receive a good response to their carpool request and find partners
of choice, on their route and at their time. This is a free to use environmental
initiative which also looks at helping commuters save money and curtail vehicular
pollution by reducing the number of cars on the streets of Delhi and Mumbai. -July
15, 2009 Go
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