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Umbrella
industry in Kerala expecting good business Kochi:
The umbrella industry in Kerala is expecting to do a good business this year
with the arrival of monsoon. Kerala's umbrella industry occupies a major chunk
of business in the production of umbrellas and awaits heavy rainfall to hit the
coasts, which invariably boosts their monsoon sales. “Last year our umbrella industry
was not in a very good shape because of lack of rain. This year I think the start
is good. Anyway I am expecting very good rain this year because there was no summer
rain this time. I hope that this year I can do better business than last year,”
said K.N.Marzook, Managing Director of Colombo Umbrella House. Meanwhile, according
to the Meteorological Department, out of the 36 meteorological sub-divisions across
the country, 21 has so far received normal to excess rains, while the rest of
15 has witnessed deficient or scanty rainfall, as on first week of July,. Kerala
is famous for colourful and innovative designer umbrellas made by large manufacturers
using imported materials and people are seen flocking exclusive showrooms set
by branded umbrella makers in Kochi and Alleppey district. “Kids are really enjoying
with the colourful umbrellas. I just bought three umbrellas from the store and
they have a good collection over here. So we are all happy and thrilled about
this,” said Shibly Vargheese, a customer. The umbrella industry in the State holds
a market share of Rs 1 billion to Rs 1.5 billion and more than Rs 300 million
are spent on the marketing of this industry every year. -July
18, 2009 Go
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