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Convenience,
not health, driving factor in bottled water consumption Washington:
Most people believe that bottled water is healthier than tap water, a new
research has found. However, such individuals are unaware of the exact benefits
of consuming packed water but think they don't make much of a difference. Lorna
Ward led a team of researchers from the University of Birmingham who carried out
interviews with users of the University's sports centre. They found that convenience
and taste -- not health -- were the main motivating factors for choosing bottled
water. "The majority of participants believed that bottled water has some health
benefits, but that they were not necessarily significant or superior to the benefits
provided by tap water. Convenience and taste were more influential factors for
participants when deciding to buy a bottle of water". Bottled water was described
as being more 'pure' than tap water, and was also described as containing more
'minerals'. However, most participants expressed doubts as to the extent of the
health benefits of bottled water compared with tap water, believing that bottled
water did have health benefits, but that these benefits were negligible. The most
commonly cited reason for purchasing bottled water was convenience. "Our results
suggest that the recent surge in bottled water consumption may not be motivated
by beliefs about health benefits associated with bottled water," the research
said. The study has been published in the open access journal BMC Public Health. -June
19, 2009 Go
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