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Fashion & Beauty

March 2004

Grasim Mr India is model from Haryana


Mumbai: Sunil Mann, a model from Haryana, beat 30 other contestants from across India to be adjudged Grasim Mr. India. Mann would now represent India at the Mr International pageant in Turkish capital Ankara later this year.
The grand finale, held in Chitrakoot Grounds in Mumbai, was the culmination of a series of sub-contests which began early this month. Besides the main award, the contestants competed for the titles of Grasim Best Talent, Grasim Best Costume and Grasim Mr.Photogenic. Judges for the contest included Bollywood
superstar Hrithik Roshan, director Farhan Akhtar, and actresses Poonam Dhillon and Padmini Kolhapure, while actor Saif Ali Khan gave a rivetting dance performance.

The answer to the question - Is God a man or a woman? did the trick for Mann.
Speaking in chaste Hindi, Mann wowed the judges and the audiences when he replied that God is neither a man or a woman, but the Truth, which is onmipresent. Mann said that he was proud of his mother-tongue, and would speak in Hindi at the Grasim Mr. International contest also. "I am very happy to speak in Hindi and will continue to do so in the international arena too," said Mann.

The pageant was sponsored by Grasim Industries, a unit of Aditya Birla Group, the Indian corporate giant. Male pageants are being increasingly seen as a passport to the world of glamour, and are increasingly gaining popularity in
India. This year, organisers of the Grasim Mr. India contest received 15,000 entries, out of which 31 contestants were shortlisted on the basis of their looks, height, talent and ability to carry themselves to the finals on Saturday.
Internationally, men from Venezuela, Brazil and Egypt have been known to have the best bodies and personalities but now it seems Indian men are giving them a run for money. Indian men are admired for their well chiseled Aryan looks, toned bodies and good English accent that makes them an attractive
package for the international audiences.
Mar 14, 2004

Now, Sikh models make a mark on the ramp

Amritsar: The world of fashion modelling and the ramp is perhaps one area where the Sikhs had not really made a mark so far. But that trend is now changing. Sikh youngsters with that rugged turbaned look made a fashion statement recently at a very special show in Amritsar. With the rise of fashion and haute couture in Punjab, its about time the Sikh youth, in tune with trends and fashions, eager and willing to take up a different career path, joined the bandwagon too. The opening up of several modelling agencies and training
workshops for Sikh youth has meant a growing rush of youngsters wanting to join the fashion industry as ramp models.

"It feels very nice. It seemed a little fancy initially, but I'm getting used to the idea and enjoying it now. It's a new concept on the verge of huge popularity. Sikhs are doing well in every field. This will be another achievement and milestone for them," Rupinder Kaur, a participant in the show, said. "We had some starting problems. But our guides, some of the best professionals sorted out all misconceptions and problems clearly. They have given us a lot of confidence," said Harvinder Singh, another model. Many of these rugged-looking turbaned models have now secured contracts from print and television advertisers. Others hope to be working soon as models on the ramp with designers. "We have to take the tough decision of making a start somewhere.
We've made a good start and we are confident that more people will come forward. There is a lot of potential here for Sikh youth," said a participant, Gurdeep. "They have the determination. This keenness to take it up. They
pick up points like the catwalk very fast. Provided they have given good trainers, the future is bright. They want to move into this and they love it, though the community has never done it before," says model trainer Radha Sood.
Mar 12, 2004

Contestants gear up for Mr.India pageant

Mumbai: India's sexy hunks are all set to parade their wares at the Mr.India 2004 pageant in Mumbai. The pageant, organised by Grasim suitings, will be held on March 17. The winner will represent India at the Mr.International
pageant in Turkish capital Ankara later this year. Former Mr.India Aryan Vaid and Bikram Saluja won the Mr.International pageants in 2000 and 2001.
Both Vaid and Saluja later joined movies. Harsh Madhok, a participant, said the pageant provides a passport to the world of glamour. "This is a very unique male pageant, if you have studied it over the years. It does not deal with just the way you look but the entire persona. If you make it then you really go places and international assignments," said Madhok.

Out of 15,000 entries, the organisers have shortlisted 31 contestants on the basis of their looks, height, talent and ability to carry themselves. Sonia Swamy, event director of Grasim said, over the years, the viewership of the event has
increased. "Earlier, we used to have 400 applicants but this year there are
15,000 applications. Lots of people watch, that's the reason there are so many applications. People have seen that advertising trends have also changed, now a particular product is not only sold by women but there is a father-daughter relationship. So these are changing trends and it will take some time," said
Swamy.

Internationally, men from Venezuela, Brazil and Egypt have been known to have the best bodies and personalities but now it seems Indian men are giving them a good competition. Indian men are admired for their well chiseled Aryan looks, toned bodies and good English accent that makes them an attractive
package for the international audiences.
Mar 6, 2004

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