April 2006
Ritu Beri unveils her collection
Mumbai: She
made people sit up and take notice when she unveiled her 'Happy
Hour' collection as part of the grand finale of the Lakme
India fashion week recently, and now designer Ritu Beri reveals
that her designs are for the 21st century woman. As a part
of her collection, Beri created two looks - for the daytime
as well as for the night. During the day, Beri's woman is
the epitome of cool and chic in gossamer lace, frothy and
frilly creations. At night, she reveals her more exotic persona
by donning a heavily embroidered look. Talking about her collection,
Ritu Beri said: "It was a collection for jet set global woman
who is comfortable in India, France or New York. So, I was
dressing a woman who is basically comfortable being a global
citizen and the concentration was of course on India because
I love our Indian colours, embroideries and I think we have
got the best fabrics so I have put all of it together to give
a western silhouette that people all over the world can enjoy".
Actress and model Katrina Kaif, who has been the official
face of Lakme for the past three years, walked the ramp in
Ritu Beri's collection along with models Shivani Kapur and
Indrani Dasgupta. Talking about Beri's 'Happy Hour' collection,
Katrina said: "They were all lovely clothes, Ritu has made
very very demonstrative grand clothes, they were all beautiful
and embodies what Lakhme style statement stands for".
-April 5, 2006
All set to dazzle Delhiites in Wills Fashion
Week
New Delhi:
After a short-lived break from Mumbai, the well-known
and not-so-known fashion designers are all fully charged up
with a new vigour to make waves on Delhi's ramp with a splash
of creativity. Designers at the Wills Fashion Week, commencing
today in New Delhi, are hopeful of making all right moves,
putting aside the recent peek-a-boo blunders. Fashion designers
and organisers have worked tirelessly to tie-up the last minute
details for making the New Delhi's show a whopping success.
All are excited and hope for a ravishing response from the
fashion freaks who would be visiting Delhi. Mumbai-based designer,
Priya Awasthi, who has participated in 11 countries, says
the concept of Fashion Week has helped designers like her
expand their base. Awasthi says her USP (unique selling proposition)
would remain an "Indian" collection. "My theme is the woman
in you. It's all about the urban confident woman who sets
her own trends and fashion parameters, creates her own look
and goes through the entire course of her dress sense. I hope
to satisfy all the buyers that I already deal with and initiate
and set up a lot more I am looking forward to and they are
all there," said Awasthi. Leena Singh, of the famed designer
duo Ashima and Leena Singh, says she hopes to do good business
this time around as well. "My expectations are really great
this time because the buyers list is extremely promising.
So I think the graph, as usual, will go higher and will go
this time also," said Leena Singh. The five-day long show
organised by the Fashion Design Council of India provides
designers a platform to showcase their collections wooing
top international buyers such as Browns, H&M and Saks Fifth
Avenue. It will see an array of designs with almost 115 designers
participating in 70 shows and over 100 models walking down
the ramp. The Fashion Design Council of India (FDCI) and Lakme
decided to hold separate fashion shows from this year as they
failed to reach a mutual agreement on the issue of sponsorship
for the events.
-April 5, 2006
Limelight shifts to New Delhi for Wills
Fashion Week
New Delhi:
Designers at the Wills Fashion Week that begins in Capital
New Delhi from Wednesday, hope to make all the right moves,
on the ramp and off it, after the recently-concluded Lakme
Fashion Week in Mumbai created headlines for all the wrong
reasons. As fashion circles shift base to watch the second
fashion fiesta within a week, designers and organizers are
working round the clock to make the show a whopping success.
Last minute preparations are afoot to ready the sprawling
complex inside a premier hotel, for staging up to eight fashion
shows a day. Mumbai-based designer, Priya Awasthi, who has
retails of her clothes in 11 countries, says the concept of
the Fashion Week has helped designers like her expand their
bases tremendously. Awasthi says her USP would remain an "Indian"
collection. "My theme is the woman. Its all about the urban,
confident woman who sets her own trends and own parameters
of fashion, creates her own look and goes through the entire
course of her dress sense. What are my expectations? I have
great expectations. I hope to satisfy all the buyers that
I already deal with and initiate and set up a lot more I am
looking forward to and they are all there," said Awasthi.
Leena Singh, of the famed designer duo Ashima and Leena Singh
has expressed hope of doing good business this time around
as well. "My expectations are really great this time because
the buyers list is extremely promising. So I think the graph,
as usual, will go higher and will go this time also," said
Leena Singh. Last week's Lakme Fashion Week courted a controversy
when a skimpy creation worn by leading model Carol Gracias
slipped down around her waist, exposing her lithe torso. In
another incident the zipper of a flowing black skirt worn
by former Miss India, Gauhar Khan split, exposing her bottom.
Clothes coming undone on the ramp are nothing new to the fashion
world, but in India the slip-ups have sent newspaper editors
and TV producers into a feeding frenzy. The five-day long
show organised by the Fashion Design Council of India provides
designers a platform to showcase their collections wooing
top international buyers such as Browns, H&M and Saks Fifth
Avenue. It will see an array of designs with almost 115 designers
participating in 70 shows and over 100 models walking down
the ramp. The Fashion Design Council of India (FDCI) and beauty
product major Lakme branched off to hold separate fashion
shows from this year, as they failed to agree to the sponsorship
amount for the events.
-April 4, 2006
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