NEW
DELHI: Fashion has diversified. It
has got much to do with hair style, face-lift and accessories today
as much with costume. The stress is on the 'whole look' for a given
occasion. Sunsilk Bridal Asia 2002 illustrates this changing trend
in fashion, to the benefit of the industry.
Bridal
Asia has been organised in many cities - Delhi, Mumbai, Kolkata and
Bangalore - coinciding with the onset of the festive season, especially
the wedding days. The long-awaited wedding season begins, it is said,
when devtas (gods) wake up from their long slumber lasting several
months. Hindu match-making is also guided by a combination of astronomical
and astrological factors. Especially in the Indian sub-continent utmost
social significance is attached to the institution of marriage, unlike
in the West. It was this spirit that Bridal Asia sought to exploit
to the hilt.
The
six-day event at Taj Palace hotel in Delhi comprised of a bridal hair
show, interactive hair and beauty seminars by Sunsilk experts for
consumers and salon trade, a working salon and a ramp show on the
last day on October 14.
Designers
from various parts of India as well as from other countries like Sri
Lanka, Bangladesh and Pakistan displayed aesthetic wedding costumes.
It was a riot of colours with bright shades, aptly reflecting the
festive mood, taking the centre-stage. The collection had fabrics
ranging from georgette, chiffon, tissue to organza, silk and brocades.
Embroideries ran a whole gamut of zardosi, dabka, sequin and chikan.
Rich embroidery, beautiful silhouettes, style and shimmer provided
the brides-to-be a wide variety of elegant outfits to choose from.
Pink
slip-ins, panties with flowers and bustiers of enticing colours were
part of a line of so-called sleep-wear designs from Suman Nathwani
of Kolkota. It must have been really difficult getting models for
the ramp. Ritu Kumar, one of the oldest in the field of design, put
up a show of her old patterns. Aditi Gowitrikar was seen in a Satya
Paul outfit, so also Yana Gupta in Mumbai's Krishna Mehta's design.
Leena Singh, who designs heavily embellished outfits, was seen presenting
fresh ideas at the workshops. The old-fashioned gararas, with their
special embroideries and stitching above the knee, staged a comeback
in a big way. This is a wear for any special occasion.
Maheen
Khan from Bangladesh had spectacular nakshikantha saris and kurtas.
She displayed the charm of Dhaka's traditional embroidery. Pakistan's
Maheen Khan (correct) of the older generation too put up a show of
traditional wear. Miss Bangladesh 2001 Tabassum also participated
in the ramp show. The versatility of fabrics offered by Lahore's Bareeze
was baffling, although they specialise in chikankari. They are one
of the oldest.
As
for jewels and jewellery, they are a woman's best friends. If marriage
is a fairy-tale, jewellery adds wings to this fantasy. Precious stones,
gems and pearls set in gold and silver all add lustre to the bride's
persona. The wedding jewellery collection ranged from chic to classic
and traditional. There was great demand for gold and silver anklets
as well as gems this time.
Amrapali
showcased its opulent jewellery line at the show for the first time.
Its creators Rajiv Arora and Rajesh Ajmera of Jaipur have earned a
niche and branched off overseas. They offer varieties of bridal jewellery,
apart from catering for the tastes of working women, housewives and
students. Synchronisation of the intricate jewellery with the costume
is their ethos.
The
hair show, titled Sunsilk Beautiful Brides, featured super-models
like Aditi Gowitrikar, Vidisha Pawate and Jesse Randhawa, showcasing
various aspects of Indian wedding. The beautiful brides were given
ravishing hair styles by Sunsilk hair experts Jawed Habib and Samantha
Kochhar. Samantha illustrated how to lift the face with a combination-foundation.
For lips she advised long-staying, silicon-based gloss. False eye-lashes
are very much in!
Working
salons and styling of celebrities had the objective of popularising
new trends and with them Sunsilk products across beauty specialists
and clients through the hair experts.
Jewellery,
costume, hair-do and other make-ups and accessories having been taken
care of, the auspicious occasion itself goes designer with 'Your Wedding
Planner' organising and executing all the wedding functions from sagai
and mehndi to reception and even honeymoon. The consultants promise
to save a lot of your time, and money too!
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