NEW DELHI, Feb 27: Prime Minister Narendra Modi has called upon the entrepreneurs of Indian toy industry to start making innovative toys by integrating new technology with the country's wisdom and heritage and capture a share in the global market.

Inaugurating one of a kind Indian Toy Fair 2021 via videoconferencing on Saturday, the Prime Minister said the artisans should ensure that the materials used in toy making are eco- friendly by harnessing reusable materials.

He suggested that the concepts of toy-making should be approximating life's challenges and realities so that the children's all-round development is taken care of.

Emphasising that the toys have an influencing role in showcasing Indian aesthetics and thoughts to the kids, Modi said the toys should have an Indian perspective as well and should reach the world market with a 'Handmade in India' motto.

The fair, he said, is another major step in building an 'AatmaNirbhar Bharat.' Modi said the toys are a link to the country's age-old culture of sports and games.

The Prime Minister said toys not only entertain, but also teach complex scientific theories in a simplified manner. Lattu teaches gravity and balance, and Gullel teaches potential and kinetic energy.

Modi urged the parents to play with their children and said toys do play a vital role in developing the learning process of children.

The Prime Minister asked the toymakers from Channapatna Toy Clusters who have been in the business for 200 years to try e- markets and newer ways to market their products and take their products global.

The fair will continue till March 2. Over 1,000 exhibitioners are participating. While inaugurating, Modi interacted with the toy- makers of Karnataka's Channapatna, Varanasi and Jaipur. The fair will provide opportunities to discuss new designs, generate innovative concepts and devise marketing ideas.